A Message from the Founder - Veronica Amador
The Convergence strategy combines my collective producer network with an event management platform that optimizes operations and creates the foundation for scalability. The platform is based off of backend systems I worked on while working with Live Nation, AEG, and ID&T. The platform makes event organization accessible and manageable to independent event organizers everywhere. My goal with the platform is to develop a strong independent artist, venue, and organizer network that gives creatives access to the same resources industry gatekeepers have. I aim to use these resources to empower independent artists, venues, and organizers. I am seeking brands, artists, and venues to partner with on this journey.
The Road to Convergence
The Mouse Live event management platform is an all inclusive solution for independent organizers. We arm independent artists, venues, and organizers with the tools to crowd fund, book, sell tickets, live stream, budget, and manage payouts all in one place.
One Love Fest
One Love Fest is a transformational music festival based out of Santa Monica, CA. Veronica joined the team as a Producer and with her participation, the brand grew from 300 attendees to 3000 and gained major investment attention.
Grateful Generation is a transformational event production company based out of Los Angeles, CA. The brand experienced substantial audience growth and an operations style that the Polish Ambassador quoted as being "a well-oiled machine."
TomorrowWorld came to the United States and called on Veronica to develop an artist relations backend system that would unite the Belgian and American operational style. The end result was an amazing festival and a system still in use today called Beatswitch.
Deorro and Veronica grew up neighbors with him in West Covina and her in La Puente. As his DJ career blew up, she rose in the production ranks and has booked and produced Deorro's shows in noteworthy locations like Universal Studios and Coachella.
From street teaming, to parking cars, to guest relations, artist relations, camping, and producing Deorro's headlining set in 2015; Veronica has done it all and her experiences at this one festival capture the growth of her expertise.
Electric Daisy Carnival
Before Insomniac became the industry giant it is today, the company was ran in mom and pop fashion out of a small office in LA. Veronica held positions as Executive Assistant and Artist Relations Manager playing key roles in moving the iconic festival from LA to Las Vegas.
Rock the Bells
At one point Rock the Bells was the largest hip hop festival in the world and also served as the stomping ground where Veronica developed a foundation in tour management, production, and artist relations. Her industry journey began here.